Client
Five Cross Architects
Role
Web Designer
Duration
6 weeks
Platform
Web, Tablet & Mobile
Collaborators
1 FS Dev, UX writer
Overview
The project focused on creating a website that upholds the five core principles of FCA. I incorporated their brand colors strategically while maintaining an overall minimalistic, monochrome aesthetic.
The clean layout was designed to highlight the studio's top-tier projects and research effectively. Additionally, the design ensures scalability, providing ample space for the website to grow as the studio evolves.
My Role
I collaborated closely with the founder throughout the design process, iterating on ways to seamlessly incorporate their brand identity while maintaining a professional aesthetic. In addition to UX and visual design, I managed the handoff to developers, addressing technical challenges and refining the design to ensure smooth implementation.
Brand Philosophy
The title "Five Cross" refers to the practice's five core principles, as well as its association with the five elements found in nature. Each color represents different channels of the architecture practice - heritage, architecture, urbanism, art and culture.
Final Designs
Home
Below are some iterations exploring how to incorporate the brand colors in the Home Page
Projects
About Us
This page highlights various aspects of FCA, so I incorporated a side menu with a scroll feature for quick navigation. Sections like Collaborations and Teams include internal scrolls designed to adapt flexibly to changes in content quantity.
